In a world that is increasingly more connected through digital platforms, genuine human connection seems to be harder and harder to come by- especially in the world of customer service. Christine goes over the importance of customer service with empathy. Connecting with your customers on a level of understanding is what can set you apart from the rest. Most tech companies use impersonal ticketing systems to handle client issues, even for urgent needs. Christine explains why you sometimes have to make exceptions for the sake of maintaining those important relationships.